The Definitive Guide to Living in the Capital , Cairo , Egypt

Have you ever wanted to showcase your artwork but never had the chance
to? Well, here is the moment you’ve been waiting for! The Townhouse Gallery for
Contemporary Art presents ‘The Popular Show’, a group exhibition that will accept
work from all artists, amateur and professional!

Regardless of your age, gender or background; you’re eligible to enter your
work as long as you live here, in our wonderful country of Egypt. It doesn’t
even matter if you lack a formal art education; if you have produced works of
art that you would like to showcase; submit it to Townhouse and it will become
part of this collective art installation.

The deadline to submit your work is March 2nd, 2011 and there’s no selection process! That’s
right: all submitted art automatically becomes part of the installation; so
your art will definitely get the space that it deserves on the gallery’s wall.

Sarah Rifky of the CIRCA is collaborating
with Townhouse Gallery on this collective installation, which will
hopefully break distinctions between ‘high and low
art, art and non-art and even serious and pop-art,’ according to the
gallery’s press release.

If you’re paranoid about having your work stolen – don’t worry! The
gallery will not sell, trade or deal with the
artwork, and will not receive commission on future sale of the artwork. So the
pieces of art remain the property of the artists. However, the gallery does
retain cultural rights regarding the labelling and display of your work during
the collective installation.

If your work happens to
catch the eye of a (hopefully wealthy) art collector, Townhouse will put the
collectors in direct contact with the artist or the owner of the work on
display.

To submit your work, drop it
off at the Townhouse Gallery, clearly labelling it with ‘The Popular Show’ and
don’t forget to include your full name in English and Arabic, along with your
contact information.

You can also mail in your
work to:

Townhouse
The Popular Show
10 Nabrawy St., Off Champollion St., Downtown,
Cairo

The fun isn’t over once the
exhibition is! The Finnisage on April
6th will be the day when artists come in to collect their work and the
dismantling of the collective installation will be an actual documented
collective performance! Yes, that means that you’ll be recorded taking down
your work – so if you’re camera-shy, you could always send in a friend to pick
up your work.

For more information, please
contact Dina Kafafi at dina@thetownhousegallery.com.