In the tapestry of Egypt’s beverage history, a notable thread emerges in the form of the Spiro Spathis Company, founded in 1920 by the visionary Greek expatriate of the same name. Pioneering a groundbreaking chapter, this company etched its mark as the producer of Egypt’s inaugural soda drink, unveiling the refreshing lemonade flavour which would soon become a beloved staple. After the boycott movement, Spiro Spathis, which is now 100% locally owned and produced, has seen unprecedented popularity and sales.
Long ago, Spiro Spathis and his soda empire garnered prestigious recognition when King Farouk the First bestowed Spathis with the esteemed King’s Medal, a testament to the beverage’s unparalleled excellence in a competitive landscape of 56 other factories. Beyond royal acknowledgement, the company ascended to the status of the Official Soda Supplier to the King’s Palace, a position of great honour and distinction. Yet, the pinnacle of acclaim came from the hearts of the people, as Spiro Spathis soda became the people’s drink. Its popularity extended to the echelons of Egyptian celebrities, earning the admiration of iconic figures like Om Kalthom, the cherished national voice of Egypt.
Renowned for his immersive spirit and unwavering determination, Spathis left an indelible mark on the beverage industry. Driven by a fervent passion for innovation, he dedicated himself to crafting products that not only met consumer needs but also left an enduring imprint on the market. Beyond his entrepreneurial spirit, Spiro Spathis was celebrated for his meticulous attention to detail and dedication to his craft. The distinctive logo, often mistaken for a fly, is, in fact, a bee – a symbol inspired by Spathis’ work ethnic that symbolises a beehive . This unique logo has become emblematic of the company’s identity, symbolising its core values of hard work, creativity, and innovation. Unfortunately, the company has taken a back seat over the years as international soda brands took over the market.
However, in 2023, this company got an opportunity to regain its old glory. Spiro Spathis is now a leading company in Egypt, aiming to boost the Egyptian economy by creating job opportunities and promoting the consumption of locally-made products. Spiro tantalises taste buds with a diverse array of flavours, offering a delightful selection that caters to a wide range of preferences. From the sweet essence of grape to the tropical pineapple, the crispness of apple, the zesty kick of lemon, and many other exciting choices, Spiro Spathis’ lineup promises a flavour adventure for all soda enthusiasts.