Image via Forbes
Social media has rapidly evolved into a culinary playground, especially in Egypt, where local content creators, chefs, and self-taught cooks showcase an array of tantalising and culturally rich recipes. Platforms like Instagram, YouTube, and TikTok have become hubs for these culinary enthusiasts to share their gastronomic adventures, offering a delightful blend of trends and easy, innovative recipes. Keeping tabs on some of our home-grown talents not only stimulates the taste buds but also serves as a source of inspiration for aspiring chefs and home cooks, inviting everyone to unleash their inner culinary artist and explore the diverse flavours of Egypt’s digital culinary landscape.
Salma Ahmed (A.K.A salma_cooks_)
Salma Ahmed stands out as a beacon of creativity and culinary expertise within Cairo’s digital landscape of vibrant recipes. As a dedicated chef, recipe developer, and consultant, her passion for food transcends the ordinary, showcasing dishes renowned for their vivid hues and exquisite flavour profiles. Salma’s digital footprint resonates with an array of tantalising recipes that not only captivate the eye with their bright colours but also the palate with their depth of flavours.
Nesma Adel (A.K.A. nesmas_kitchen)
Nesma Adel embodies a unique fusion of architectural finesse and culinary artistry, seamlessly blending her dual passions as an architect and a chef within the digital realm. As a multifaceted figure, she extends her creative talents beyond the realms of blueprints to curate an enticing online presence as a revered food blogger, recipe developer, and reviewer. Nesma has captivated an extensive audience, amassing a staggering following exceeding 100,000, drawn to her captivating portrayal of home-cooked recipes that epitomise both elegance and simplicity.
Mostafa Shamaa (A.K.A. chef.shamaa)
Mostafa Shamaa is an emerging luminary within Egypt’s dynamic professional food and beverage landscape, steadily ascending to social media stardom with his culinary prowess. His culinary journey reflects a dedication to his craft and an unwavering commitment to delivering exquisite dining experiences. Through his social media presence, he artfully showcases his culinary creations, enticing followers with glimpses of his meticulously curated menus. Mostafa Shamaa’s rise in the digital realm not only highlights his culinary finesse but also underscores his ability to bridge the gap between traditional gastronomy and contemporary pop-up dining trends.
Osama El-Kadi (A.K.A. osama.cooks)
Osama El-Kadi, the vibrant video creator hailing from Alexandria, effortlessly blends an irresistible charm with his expertise in crafting classic recipes alongside a medley of contemporary culinary delights. His magnetic presence on Instagram beams with a contagious joy that captivates audiences globally. Osama’s videos are not just about recipes; they’re an experience, a delightful journey into the heart of flavours and cultures. His creativity in the kitchen, coupled with his engaging personality, has propelled him to be a beloved beacon of culinary inspiration, leaving an indelible mark on the digital world.
Malak, the visionary video creator behind “Malak’s Food Journey”, has etched her mark in the digital culinary realm with a treasure trove of captivating content. Her account is a haven for food enthusiasts, showcasing a diverse array of cool recipes and engaging series such as “Air-Fryday” and “Salad Sundays”. What sets Malak apart is her knack for crafting mouthwatering dishes and her vibrant personality that shines through every video. Her infectious charm effortlessly draws in an audience, fostering a sense of community among her over 200,000 followers.
Omar Araby (A.K.A. Omar’s Cooking)
In the dynamic realm of Instagram’s culinary landscape, Omar Araby stands as a home cook extraordinaire who has captivated the senses of over 500,000 dedicated followers. Omar’s culinary genius isn’t just about the impressive numbers but also the mouthwatering recipes that lure in an eager audience. His creations are a testament to his culinary finesse, each dish and beverage meticulously crafted to delight and astonish. What distinguishes Omar is not only the sizeable following but also the glowing reviews that grace his feed, showcasing the delectable flavours and expert techniques infused into every culinary masterpiece.