It seems like literally every celebrity has become a beauty mogul in the past few years. Stars like Rihanna, Selena Gomez and Kylie Jenner have been praised for their makeup lines, but there’s tons of other actors and musicians that are continuing to drop new products.
Sorting through all of the brands on the market now seems impossible. Should you go with Lady Gaga’s lipstick? Ariana Grande’s eyeliner? The possibilities are endless with everyone from Jenniffer Lopez to Adisson Rae putting out their own collection. Keep in mind that just because a famous name is on the packaging, it doesn’t mean that the product itself is actually worth it. So, we’ve collected the tried and true beauty favourites for you to choose from. Here are four celebrity makeup brands that are worth the hype.
Has any other makeup brand lived up to the hype of Fenty Beauty since it dropped? Superstar Rihanna’s iconic line of makeup has changed the game since it launched with 40 shades of foundation, and the number of shades is still growing. Its inclusion of skin tones that are often overlooked alongside the undeniable quality of the products has solidified Fenty Beauty as a staple in the makeup industry.
Since launching in 2020, Selena Gomez has shocked fans with just how good her products really are. The cruelty-free and vegan brand is “makeup made to feel good in, without hiding what makes you unique.” Her best selling Soft Pinch Liquid Blush has quickly become iconic for its pigment and long-lasting wear, and the rest of the collection is continuing to impress.
The youngest member of the Kardashian-Jenner clan rose to fame with her lip kits in 2014, and has expanded her beauty empire ever since. Although they may seem overhyped, fans genuinely love Kylie’s lip products, and her Kylie Cosmetics Blush has recently gained popularity amongst makeup artists.
Florence by Mills
If you’re just getting into the world of makeup, then this collection by Gen Z actress Millie Bobby Brown is a great place to start. The Stranger Things star has created a clean, vegan and cruelty-free brand that focuses on natural beauty, similar to Glossier. So far, it’s been a hit with younger audiences. Although she initially faced some criticism online, Millie’s brand has amassed millions of followers in just a few years since its launch.