Long ago, and we mean 40 or 50 years back, perhaps even more, the North Coast was nothing more than sand and water. The urbanised community we see today was not even a ludicrous thought.
Perhaps your parents, assuming you’re a millennial, would know about that. People would just pick their spot from the empty land and have a personal summer retreat. Perhaps one of the most famous spots at the time was El-Alamein, a place far removed from populated Alexandria, but home to one of the grandest hotels of the era, the Al Alamein Hotel. In the 1960s, the hotel was launched, and it was the place to be, the hot spot where all Cairenes strived to have their vacation.
Until recently Al Alamein Hotel was simply a relic from the past, an anecdote of glorious days from a bygone era. But, thanks to Emaar Misr, the historic Al Alamein Hotel has been brought back to life. Situated in the beautiful area of Sidi Abdel Bay, the hotel combines glamorous retro designs, with the epitome of luxury.
In collaboration with the Ministry of Tourism, the huge conglomerate, Emaar, revealed their latest project; the redesign and reopening of Al Alamein Hotel. The event showcased Emaar’s 1.5 billion LE renovation of Al Alamein hotel in record time, and was attended by the Minister of Tourism, Dr. Rania Al-Mashat, as well as a number of VIP guests, and top media and public figures. At the event, Mohamed Alabbar, Chairman of Emaar, stated that “The refurbishment of Al Alamein Hotel provides an example of our determination to offer a hotel that is on a par with, or rather superior to, world-class resorts,” and he added that Emaar “strives for nothing less than the highest global standards for our customers and our developments in Egypt.”
Due to its huge significance in Egyptian history, Emaar were very careful in retaining Al Alamein Hotel’s retro beauty. As such, they meticulously redesigned the establishment using vintage styles, and gave it a glamorous retro-themed facelift. They’ve managed to maintain its rich heritage, and combine it with modern comfort, technology, and luxury levels. You’ll even see areas dedicated to the celebrated actors and singers who were once regulars of this fine establishment.
One of the biggest attractions in the hotel is the Umbrellas sculpture by the brilliant Greek artist, George Zongolopoulos. Imagine a 13-metre steel structure of umbrellas, piercing the sky as if to poetically sing Abdel Halim Hafez’s classic song, Dokko El-Shamasy. After being first displayed at the Venice Biennale in 1995, the piece now rests in Al Alamein Hotel. There are also a large number of artworks by local and global artists alike, whether featuring beautiful natural scenery, or iconic figures such as Om Kolthoum.
Al Alamein Hotel will be a part of the hottest spot in North Coast residences, Marassi, Emaar’s flagship Mediterranean landmark in Egypt. It will join a number of hotels already available in Marassi such as Vida Marassi Marina, The Address Marassi Beach Resort, and The Address Golf and Spa.
We can’t wait to hit the North Coast and stay for a couple of nights at this grand hotel. To those who already saw its former glory, this would be a beautiful nostalgic trip, but for those who’ve never known it, it will be an introduction to a new level of luxury by the sea.