If You’re Reading This its Too Late
Drake: If You’re Reading This Its Too Late
R&B & Hip-Hop
OVO, Aspire, Cash Money, Young Money and Republic
With no prior announcements of its making, save for a short film named “Jungle” released a few hours before it became publicly available, If You’re Reading This it’s Too Late was first released on iTunes Store, Spotify and Soundcloud, and quickly received acclaim – impressive sales figures followe.
So what’s the deal with this mixtape/album hybrid that boasts a massive 17-track track list? As a whole, it shows lyrical maturity on Drake’s side, as well as quite remarkable production. As is his usual, the Canadian singer’s fourth album blends the worlds of velvety smooth r&b and modern hip-hop.
The latter emerges in spirit on the album’s opener. ‘Legend’, in which Drizzy announces, “If I Die, I’m a Legend.” He continues on “No Tellin’”, warning “Please do not speak to me like I'm that Drake from four years ago/ I’m at a higher level.”
It’s a theme that runs through much of the album, with his often ridiculed but much loved romantic (hyper-) sensitivity offer taking a backseat somewhat. His position as a target of more hate that he probably should get drives him to unapologetically state, “I’ve got enemies//Got a lot of enemies,” over the eerie, monotonic piano chords in ‘Energy’.
Despite drifting into self-actualisation on ‘Know Yourself’, the Young Money prodigy still doesn’t go to the emotional depths fans have become accustomed to, rapping “I've always been me, I guess I know myself” and “I want that Ferrari, then I swerve” in one same breath.
With several guest collaborators appearing on the album, one of the highlights is ‘Star67’ featuring Lil Wayne; a song that sees Drake go full-on confessional, rapping about his struggle to financially support his mother, making it in the fickle industry and going from rags to riches.
He explores these subjects further on “You and the 6” – a track seemingly inspired by and dedicated to his mother: “She worry 'bout me from home//You know she raised me alone.” It’s on this song that he most harks back to what can only be described as his unique selling point – rather than gimmick – of breaking the urban music mould with a relative and digestible sense of sincerity.
Though many will argue that If You’re Reading This It’s Too Late presents little other than the familiar introspectiveness of Drake, it does go some way to prove that his musings aren’t exclusively affective in the context of chart-friendly, commercial radio. With excellent production values and a noticeably increasing lyrical maturity, this is possibly his best work to date; an album-come-mixtape that stands tall in a sea of hip-hop bravado.