The Definitive Guide to Living in the Capital , Cairo , Egypt

As global brands raid Cairo’s competitive fashion market
with premium quality fabrics and internationally loved fads, local or lesser
known shops can take advantage of the need for more shopper-friendly prices. Kiks
in Genena Mall is a shop that presents exactly that in its new winter
collection for women and girls’ clothes.

Just as Cairo’s weather keeps getting colder with every year,
one can finally bask in some winter chic couture. Fortunately, the most
noticeable thing in Kiks from the first glance is their obvious passion for
coats. Variety of shapes, styles and materials of coats for different ages fill
a large portion of the shop’s space while still giving shoppers lots of space
to browse the items which are grouped into two sections.

The first one concerns adult’s sizes and styles such as a
classy eight buttons double breasted coat in a rich dark green shade (245LE)
though its wool has a rather too rough feel to it, and a bright white also
double breasted long jacket (326LE) which has a very soft material this time
but is missing real pockets which are replaced by two lookalikes on its front.

Still maintaining their formal edge, the shop also displays
a couple of long, loose cardigans in a couple of earthly tones for 189LE
alongside a petit black waist-length 2/3 sleeved knitted top with a large bow
on its shoulder for 185LE, until the serious colours break into a light floral
blouse (135LE) that gathers cheerful tones of pinks and oranges into a flowery
print.

The second, smaller part of the shop is dedicated for young
girls’ clothes suitable for younger kids to teenagers. It blends right in the
ambience of the shop with a sleeveless checkered red, white and green dress
accompanied by a traditional white shirt underneath (132LE). The kids section
also displays a warm hooded sweatshirt for 134LE.

The price tags do get some double looks at times; prices at
Kiks are less than what coats normally retail at in sales time, but again, it
all comes down to a question of quality. While pullovers and jackets don’t
clamor for attention with their soft or carefully sewn fabrics, they do pass if
you’re looking for a good top that looks more expensive than it actually costs.