Koton: Popular Turkish Clothing Brand at Citystars, Heliopolis
On the Cairo shopping scene, there’s nothing more sought after than clothes. Since opening in 1988, Turkish clothing brand, Koton, has prided itself on providing up-to-date women’s, men’s and children’s wear. Having expanded into the international market in the last few years, Egypt has been gifted two branches – one of which is at Citystars.
During our visit, Koton’s seasonal sale was in full flow, with many items priced with up to 70% off the original cost. Because of its size and category disorganisation, it may take you a while to thoroughly search through all the racks and shelves. This particular brancg also stocks very limited men’s and children’s clothes, and the space is dominated by an extensive collection of ladies’ fashion.
Paying attention to the women’s section, we noticed a wide range of summery, floral trousers reduced from 399LE to 320LE. Skinny jeans in bright colours including hot pink, orange and turquoise were available from 170LE and a pair of tight white trousers was selling at 280LE instead of 399LE.
Maxi dresses in an array of floral, striped and chequered patterns were stylish but overpriced at around 500LE. There was also a range of conventional, knee-length dresses available in a rainbow of colours and styles (235LE+). A cute, chequered black and white dress was priced at a meagre 52LE.
Although we spied a few knee-length skirts strewn around the shop, aside from neutral and bright coloured items (250LE), the collection was pretty limited. A bright orange maxi skirt stood out and was being sold at 369LE.
Blazers were also on offer, available in both long and half-sleeved styles; the one that caught our eye was reduced from 770LE to 560LE. Basic, plain t-shirts – and ones adorned with simple designs and drawings – start at 90LE. We were smitten with a more overstated sleeveless, beige, polka-dot tunic top with a bow tie on the chest, but again thought its price of 399LE was slightly excessive.
Koton’s accessories stand was laden with all sorts of jewellery, particularly necklaces, earrings and bracelets, none of which had price tags on them. Handbags were priced at around 300LE, wallets at 60LE and belts were 70LE. Summer-appropriate items such as sunglasses, short-shorts and bikinis were also available. Their collection of ballet pumps was mostly reduced from around 350LE to upwards of 179LE and boasted jolly, striped red and beige designs along with both metallic and neutral colours.
Despite there being a sale on, we were quite often baffled by the expense of some of the clothes. However, with such a diverse collection of items and a decent range of basics, Koton does provide a few wardrobe staples at reasonable prices.