Having been to Max's outlets in other Arab countries, this reviewer could hardly wait for its launch in Egypt. Offering cheap basics with an average quality, we hoped the brand's outlets in Egypt would live up to our expectations. Sadly, it didn't.

Once we stepped inside the shop’s branch in Wonderland Mall in Nasr City, we were taken aback by the flashy and over-the-top clothing.

We like to keep our outfits simple, but Max's clothing is anything but simple. From the brightly coloured accessories to the glittery outfits, we knew we wouldn't find what we were looking for.

To the left side of the shop, you’ll find the footwear and bags section. Our eyes first fell on a pair of bright neon ballet flats for 70LE. It would be quite a risk to wear such a colour on Cairo's streets. We also found knock-off Converse sneakers for 80LE. For 35LE, a pair of summery flip-flops are not completely stylish but wearable. Three pairs of thick ankle socks will set you back 35LE.

As you move forward into the shop, you can find the men's section. Shirts, shorts, belts and blazers; you name it, they've got it. Dress shirts are available for as little as 45LE. Knee-length cargo shorts are also on offer for 94LE. Polo shirts are also available for 29LE.

The women's wear section needs at least two hours for thorough browsing. Although at first glance it did seem that all items are way too colourful or glittery for this reviewer's taste, we managed to find a few items here and there that stick to the simpler side of things. For example, the orange and beige striped t-shirt was a bargain at 59LE.

Another good buy was the white maxi linen skirt (109LE). Polka-dotted and striped shirts are also available for 36LE. An adorable yet simple brown skirt sells for 115LE.

As for the excessively colourful designs, a pair of white leggings with blue and green roses costs 51LE. Another example is the bright yellow knee-length dress with purple, green and grey flowers.

Max also has a section for sleepwear and lingerie. Although they are not as simple in style as this reviewer would like, they are better than other items offered in the shop. Cute sets of pyjamas start at 69LE, while cosy purple cotton trousers cost 18LE.

The over-the-top trend continues with Max's accessories. A faux pearl necklace with a big pink rose will set you back 75LE, while a pair of fuchsia and golden dangly earrings sell for 35LE.

If you fancy doing a bit of shopping for your little ones, Max has one full floor dedicated to kids wear and accessories, including Disney-themed school bags for 139LE.