Whilst shopping in Cairo can be a stressful experience due to consistently overcrowded malls, the newer, less busy areas of the city are welcoming some of the most popular names. Fast developing on New Cairo's Road 90, the Concord Plaza Mall is home to a small Nike store; one of the leading names in sportswear.

Spread over two floors, the shop is orderly, with men's wear on the ground floor, and women's and kids sections upstairs. At the time of our visit, there was a sale on, with offers of up to 50% off . Neatly folded and hung, there appeared to be limited numbers of each item, making the displays seem a little sparse.

The men's section was the most diverse, complete with several different styles of tracksuit bottoms and tops (400LE+), a few pairs of shorts and a range of colourful t-shirts and polo tops, largely adorned with the Nike logo spewed across the front. We also spotted an entire wall dedicated to a collection of footballs and basketballs, alongside football team caps (139LE), gloves, socks, and a very limited number of rucksacks (329LE) and sports bags. The trainer range was good but not overly impressive, with a large number of neon coloured football boots and running shoes taking the attention. Casual, navy plimsolls with a large white tick were also on display at 699LE.

Undeniably a little neglected when compared to the men's section, the women's section was a mish-mash of ill-fitting work out gear. Despite this overall impression, we did see a number of appealing, fleecy tracksuit bottoms, more suited to lounging than working out (300LE+). Plain, zip-up hoodies were reduced from 549LE to 439LE whilst plain t-shirts were priced at 160LE from 229LE. Lycra tracksuit bottoms were also available, but all seemed to be loose fitting round the calves, rather than the more fashionable, skinny cut. Gym fanatics would also be dismayed at the absence of any sports bras, shorts or tight fitting tops; the majority of t-shirts were loose fitting with novelty motifs across the front.

Limited largely to a running range, the trainers were the most exciting part of the collection, up-to-date with the latest neon designs. Although tame in comparison with the one's available at other stores, a black pair with bright pink ticks was on sale at 999LE, whilst the other designs begun at around 400LE. Beach flip flops were also on sale, available in bright colours, with rubber y-shaped straps.

The children's range reflected the same motif t-shirts, tracksuits and jumpers, with a notable addition of packs of socks (150LE), and a smaller range of trainers.

Appearing as more of an outlet for last season's dregs, with the exception of the footwear collections and basic sportswear, this Nike store is far from being a serious competitor to some of the larger stores close-by.