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New Cairo, Cairo, Egypt.
Nike: Sparce Sportswear at Concord Plaza Mall, New Cairo
Whilst shopping in Cairo can be a stressful experience due to consistently overcrowded malls, the newer, less busy areas of the city are welcoming some of the most popular names. Fast developing on New Cairo's Road 90, the Concord Plaza Mall is home to a small Nike store; one of the leading names in sportswear.
Spread over two floors, the shop is orderly, with men's wear on the ground floor, and women's and kids sections upstairs. At the time of our visit, there was a sale on, with offers of up to 50% off . Neatly folded and hung, there appeared to be limited numbers of each item, making the displays seem a little sparse.
The men's section was the most diverse, complete with several different styles of tracksuit bottoms and tops (400LE+), a few pairs of shorts and a range of colourful t-shirts and polo tops, largely adorned with the Nike logo spewed across the front. We also spotted an entire wall dedicated to a collection of footballs and basketballs, alongside football team caps (139LE), gloves, socks, and a very limited number of rucksacks (329LE) and sports bags. The trainer range was good but not overly impressive, with a large number of neon coloured football boots and running shoes taking the attention. Casual, navy plimsolls with a large white tick were also on display at 699LE.
Undeniably a little neglected when compared to the men's section, the women's section was a mish-mash of ill-fitting work out gear. Despite this overall impression, we did see a number of appealing, fleecy tracksuit bottoms, more suited to lounging than working out (300LE+). Plain, zip-up hoodies were reduced from 549LE to 439LE whilst plain t-shirts were priced at 160LE from 229LE. Lycra tracksuit bottoms were also available, but all seemed to be loose fitting round the calves, rather than the more fashionable, skinny cut. Gym fanatics would also be dismayed at the absence of any sports bras, shorts or tight fitting tops; the majority of t-shirts were loose fitting with novelty motifs across the front.
Limited largely to a running range, the trainers were the most exciting part of the collection, up-to-date with the latest neon designs. Although tame in comparison with the one's available at other stores, a black pair with bright pink ticks was on sale at 999LE, whilst the other designs begun at around 400LE. Beach flip flops were also on sale, available in bright colours, with rubber y-shaped straps.
The children's range reflected the same motif t-shirts, tracksuits and jumpers, with a notable addition of packs of socks (150LE), and a smaller range of trainers.
Appearing as more of an outlet for last season's dregs, with the exception of the footwear collections and basic sportswear, this Nike store is far from being a serious competitor to some of the larger stores close-by.
With sportswear brands all over Cairo, you can easily find high-quality clothing by trusted brands like Adidas and Nike. However, with so many options to choose from all over Cairo, it can be hard to have a comprehensive shopping experience.
With branches in Mohandiseen and Nasr City, Sports Mall provides sports shoppers with reliable products and prices, all under one, big roof. The Nasr City branch on El Batrawy Street - metres away from Genena Mall with its many sports outlets - lives up to the challenge with a huge variety of products displayed on two floors.
The mall can be mistaken for a huge gym once you enter; it showcases sports machines like treadmills that can reach 7000LE and yoga mats that come in a variety of brands and prices. You can also find a Foosball table for 2090LE and a pool table for 5800LE.
The first floor also features sports basics like tennis rackets starting at 90LE up to 700LE, Adidas football balls (150LE) and everything from diving equipment to weights. You can also find a collection of colourful practical backpacks in very good fabric materials and a variety of designs. A Nike waterproof grey and pink bag (230LE) stood out in particular, with lots of pockets and solid padding that would protect its contents.
While it can be convenient for sports accessories or for stocking up a gym, the Sport’s Mall’s true offerings are on its second floor. That’s where all the discounts on clothes and footwear are. The categorized items laid out the vast empty space make it easier to browse through and have your pick. A men’s knitted jumper starts at 151LE, while Adidas t-shirts are available in many colours for around130LE.
In the women’s section, an Adidas waterproof hot pink sweatshirt (390LE) can look especially modern with the matching pink, grey and red lined scarf (59LE). Undershirts in cotton and Lycra are also available: a cotton long-sleeved undershirt starts from 78LE and leggings cost 63LE. The shop also has some swimwear left from last season (248LE and above) for the one-piece, and they also have swimsuits for veiled women ranging in the same prices.
The footwear department has much variety of choices and sizes; you can get a pair of high-top Converse sneakers (120LE) and a smart-casual pair of men's brown shoes (277LE). They usually have sales in that section as well. Just beside the footwear section is a small department for kids and babies featuring a handful of baby t-shirts and a cute Adidas hat in size zero (100LE).
It’s almost impossible to leave Sports Mall empty-handed. The variety of clothing and sports brands makes shopping for sports gear much easier.