As one of the biggest names in hospitality, Marriott International's global standing has just taken a boost, to put it mildly, with the completion of its acquisition of Starwood Hotels & Resorts.
Having been in the works for months, the merger finally went through this week, creating what will become the largest hotel chain in the world.
"With the addition of Starwood's strong brands, great properties and talented people, we have dramatically expanded our ability to provide the best experiences to our customers," said Executive Chairman and Chairman of the Board of Marriott International, Bill Marriott, continuing,
"We believe that Marriott now has the world's best portfolio of hotel brands, the most comprehensive global footprint, and the most extensive loyalty programs, providing an unparalleled guest experience."
But what does this mean for customers? Up to 5,700 new hotels and properties, 1.1 million rooms and 30 brands across 110 countries now part of the Marriott portfolio, expanding the trademark Marriott hospitality and its 89 year-built reputation as one of the best in the business. Said brands include the likes of The Ritz-Carlton, Renaissance, Le Meridien, Sheraton and even Bvlgari.
The impact of the merger will be felt in Egypt, too, with some 12 Starwood hotels across the country, in Alexandria, Dahab, El Gouna, Hurghada, Sharm El Sheikh and Cairo – including The St. Regis Cairo, which is yet to officially open.
Though Marriott International will be keen to put their print on the properties, it's yet to be seen how dramatic a change these hotels will experience; but the general understanding thus far is that Marriott is keen to maintain existing successes among its new properties.
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