As one of the most iconic brands of the both the 21st and 20th centuries, Pepsi doesn't do anything by halves – something that has been proven once more with the brand's latest collaboration as part of #PepsiChallenge.
Teaming up with UrtheCast and UK-based graffiti artist, INSA, Pepsi is set to release a one-of-a-kind epic short film, showing a fleet of 121 4x4s breaking the Guinness World Record for the biggest synchronized car-dance – yes, cars dancing – in the world. Stretching over 80 meters over the stunning Dubai desert, the film was shot using UtherCast revolutionary full-color ultra high-definition video system aboard the International Space Station (ISS) – the first and most advanced technology of its kind – as well with drone camera and other on-the-ground perspectives.
Set for release this autumn, INSA injected his expertise into the project as the creative choreographer and the film will also include footage taken across ten countries, with Pepsi drinkers set to come together to be filmed by UrtheCast's proprietary HD video camera.
The #PepsiChallenge has seemingly taken the world by storm, with the project having become Twitter's number one trending topic worldwide. The film is just one element of the #PepsiChallenge which is set to continue to engage fans across the world throughout the year with all manner of events and activities, with challenges set to be issued via Pepsi's social media platforms – keep an eye out for that, but in the meantime, check out www.YallaNow.com for more information.