The rumours you've been hearing are true; one of Egypt's most frequented websites, Otlob.com, is officially under new ownership, following its acquisition by online food marketplace, Hellofood Middle East.
As can be expected, the news has sent ripples across the increasingly deep and eclectic online world in Egypt and it's a deal that all parties involved are pleased with. "Otlob's ongoing success is rooted in its strong relationships with restaurant partners, which has led to thousands of orders per day across hundreds of outlets," said Otlob Managing Director, Walid El Saadany, of the acquisition, continuing, "This acquisition will help Otlob grow faster and bring in further know-how to help deliver an incredible product."
What this means for Otlob's users is a slicker, quicker and more efficient service, with both the Otlob website and app set to receive a face-lift of sorts. While some subscribe to the 'if it ain't broke, don't fix it' ethos, the online world doesn't quite work that way and Hellofood recognizes what an already excellent system they are now in possession of.
"We have been deeply impressed with Otlob's performance and scale for some time," Co-Managing Director of Hellofood/Otlob, Khailil Bouassida. "This acquisition will cement Otlob's market-leading position in the massive Egyptian market. "
The deal marks another huge milestone for a website that was founded in 1999 with one simple goal – to allow users to order all and any food from across Cairo's restaurant scene. In 2002, it showed up on the radars of A15 – then a subsidiary of Orascom Telecom – where it found a home and really grew into its own in the subsequent 13 years.
Now, Otlob operates in Alexandria, Tanta, Hurghada, Port Said, and Asiut as well as Cairo, with over 500 restaurants accessible to Cairo's ceaselessly hungry online contingent and with Hellofood in the cockpit, things are set to take an even more dramatic rise for Otlob.
For more information, stay tuned to Otlob.com.