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New Cairo, Cairo, Egypt.
Vero Moda: Simple Women's Clothes from Danish Fashion Brand at Cairo Festival City
In Cairo's shopping scene, it's becoming more and more difficult to come across shops that offer clothes which combine both quality and affordability. It's also becoming harder and harder to find ones that offer light summer apparel that doesn't come in the predominant form of crop tops, which are sadly hard to sport in the capital for reasons we're all aware of.
Vero Moda, located in the evergrowing Cairo Festival City Mall, seems to us a sort of needle in a haystack of endless clothes stores, with its practical combination of pieces that boasted good quality yet came with more or less affordable price tags that wouldn't make you gasp in pure shock at their sight.
The shop is rather large and rests side by side to its men's brand, 'Jack Jones'. With a bright colour scheme of white and beige, contrasted by a little black, the store's overall design does not distract shoppers from the vibrant pieces on immaculate display.
Our eyes immediately fell on a display of colourful jeggings laid neatly in the middle of the store. Diverting the more smart casual and semi-formal attire section, we spotted a flowy, black, sleeveless chiffon top with delicate silver beading on the neckline (365LE) that we instantly fell in love with. The powder pink, lace-adorned, mini dress (465LE) that our eyes fell upon next, however, was the ultimate showstopper in that section.
Moving on to the 'Only', Vero Moda's more youthful line, we spotted a flow-y maxi skirts (400LE), short-sleeved lace tops (159LE) as well as comfy t-shirts and loose cotton tops. A few generic skinny and straight-legged jeans could also be found, alongside a couple of maxi dresses and loose cardigans.
All along our visit, the sales personnel were always around to offer us assistance with finding a certain piece in our size and even giving us advice about which pieces suited us better, but when not called upon, allowed us to freely roam around the store and shop unperturbed.
All in all, we found Vero Moda to be quite the practical store to hit for some casual, as well as slightly formal attire that is effortlessly chic, simple and quite frankly, light on the wallet. With efficient staff and an overall laid back ambiance, the store offered us a smooth shopping experience.
The increasing number of international brands and chains on the Cairo shopping scene has, in many ways, distorted the local market, enticing shoppers to pay over the odds for goods that are cheaper abroad – thank you very much taxation. Seasonal sales ease some of the pain, but there are an increasing number of shops selling items at discounted prices all year round, with Zone Zone being one of the latest of its kind to come to Zahraa El Maadi.
Featuring both men’s and women’s sections, the first thing that will meet you is the kids collection. If you proceed past that, it leads you to the female section, which is then divided into subsections. The first thing that caught our eye was a plain black cotton knee-low jacket (75LE), as well as a similar jacket that only reaches the waist (55LE) but comes in various colours.
They also carry a decent selection of skirts, from the plain and simple (77LE) to other slightly more complex layered ones (99LE) and black/white or beige/brown polka-dot skirts (95LE).
What really attracted our attention was the colourful selection harem pants – very en vogue in Egypt right now – featuring floral patterns in different colour schemes (70LE).
In terms of home-wear, Zone Zone offers a range of pyjamas and night gowns in all shapes, colours and sizes, in full-sleeve, half-sleeve and sleeveless. We’re not ashamed to say that we were rather drawn to half-sleeve turquoise pyjama set that featured Tweety Bird (75LE) – don’t judge until you lay your eyes on it yourself. We also liked a pair of sleeveless light cotton top and bottom pyjamas (104LE).
Zone Zone also stocks a selection of sportswear, with black cotton sweatpants selling for 66LE and a similar but thicker pair going for 75LE. They also sell track suits and cotton t-shirts.
The children’s clothing section features everything from small socks for newborns, to t-shirts, shirts, pants and shorts, all ranging around 75LE, as well as dresses. We liked a black and white polka dot dress featuring Minnie Mouse (60LE) – seriously, don’t judge.
You won’t find your red carpet gown at Zone Zone, but you will be able to grab socks, t-shirts and other essentials at reasonable proces and subsequently rest easy at night.