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6th of October City, Cairo, Egypt.
Guess: Quality Comes at a Price in Cairo Festival City Mall
When it comes to finding everyday clothing amongst the kaleidoscope of shops in Cairo, most of us opt for high-street, no scruff brands for matters of convenience and, frankly, affordability. From time to time, however, one can always treat themselves to some fashionable branded items.
Located on the second floor of Cairo Festival City, Guess offers luxurious clothing items, as well as accessories for both men and women. Upon entering the store, you will notice a flat screen displaying the latest Guess fashion lines.
With regards to what the shop has to offer, we found that one could almost assemble a full on outfit there; from shoes and handbags to pants, t-shirts and dresses to watches and even key-rings – the store's got everything covered.
The large shelves boasting an array of handbags of all shapes and sizes lured us towards it first. From adequately large totes (1300LE-1400LE) to conveniently small clutches, one can easily find a bag to suit any occasion or taste. Right beside the handbags was the watches display and, just like the bags, there were watches of all shapes and sizes neatly organised on the glass shelves. A small silver watch (1365LE) caught our eyes.
The accessories section also included a shoe collection that ranged from slinky high heels to sturdy boots; our favourite were a pair of light brown booties with low heels and metal accents (1300LE). A smaller, yet still quite adequate, display of wallets was our next stop and we could not help but fall in love with the new collection of big, zipped wallets that come in both pastel and standard colours (500LE).
We reluctantly tore ourselves away from all the glitzy accessories and strolled around the racks of clothing, occasionally stopping to admire a piece or two. We caught glimpses of women's t-shirts (330LE), as well as men's t-shirts (440LE), but nothing stood out. The short cocktail dresses, however, were quite a sight, with their tailored fits and quality materials. The one we found ourselves not letting go of was a swanky mint number that was the embodiment of perfection. (825LE).
The shop assistants were helpful all the way through, offering to take out any wallets or watches from the display for us to closely inspect and letting us know about the range of prices of the products – the cherry on top of the quite expensive cake.
In Cairo’s shopping scene, it’s becoming more and more difficult to come across shops that offer clothes which combine both quality and affordability. It’s also becoming harder and harder to find ones that offer light summer apparel that doesn’t come in the predominant form of crop tops, which are sadly hard to sport in the capital for reasons we’re all aware of.
Vero Moda, located in the evergrowing Cairo Festival City Mall, seems to us a sort of needle in a haystack of endless clothes stores, with its practical combination of pieces that boasted good quality yet came with more or less affordable price tags that wouldn’t make you gasp in pure shock at their sight.
The shop is rather large and rests side by side to its men’s brand, ‘Jack Jones’. With a bright colour scheme of white and beige, contrasted by a little black, the store’s overall design does not distract shoppers from the vibrant pieces on immaculate display.
Our eyes immediately fell on a display of colourful jeggings laid neatly in the middle of the store. Diverting the more smart casual and semi-formal attire section, we spotted a flowy, black, sleeveless chiffon top with delicate silver beading on the neckline (365LE) that we instantly fell in love with. The powder pink, lace-adorned, mini dress (465LE) that our eyes fell upon next, however, was the ultimate showstopper in that section.
Moving on to the ‘Only’, Vero Moda’s more youthful line, we spotted a flow-y maxi skirts (400LE), short-sleeved lace tops (159LE) as well as comfy t-shirts and loose cotton tops. A few generic skinny and straight-legged jeans could also be found, alongside a couple of maxi dresses and loose cardigans.
All along our visit, the sales personnel were always around to offer us assistance with finding a certain piece in our size and even giving us advice about which pieces suited us better, but when not called upon, allowed us to freely roam around the store and shop unperturbed.
All in all, we found Vero Moda to be quite the practical store to hit for some casual, as well as slightly formal attire that is effortlessly chic, simple and quite frankly, light on the wallet. With efficient staff and an overall laid back ambiance, the store offered us a smooth shopping experience.